Pawan Prasad SEO & WEB Analyst Resume

SEO || SEM || WEB Analytics Services

Pawan Prasad
pawan.pd@gmail.com

“Seeking a lead assignment to utilize my skills and abilities in the corporate world that offers professional growth and is driven to excellence while being resourceful, innovative and flexible”

PROFESSIONAL OVERVIEW

Moving to more complex role of analytics lead for a leading telecom client the job responsibilities include WebTrends application development and business consulting with analytic insights for users and marketing groups.

A competent professional over 5.0 Years experience in the WEB industry (Internet Marketing) as a WebTrends (Web Analytics) for a leading telecom company and Sr. SEO (Websites & WebPages) possessing great efficiency and productivity.

I am currently working with Patni Computer Systems, Mumbai as a Sr. Engineer (Software). I have completed Master of Computer Application from Computer Science and Information Technology, Rohilkhand University, Bareilly.

Summary: Having 5.0 years of Experience in Website Analytics & Search Engine Optimization.

• Web Analytics: Generating Dashboards & Reports for Traffic Analysis, Website Performance over the Globe & Scenario Analysis using WebTrends Analytics 9 (On-demand), WebTrends Analytics 8, WebTrends Visitor Intelligence, WebTrends Explore, WebTrends Insight, Google Analytics & Insight, and also automation of various Business level and Executive level reports by importing external data (WebTrends Database - SQL Server) in MS Excel format with the help of “ODBC WebTrends driver”, “MS Query” and Excel Macros.
• Monitoring a team of WebTrends Resources and providing training sessions. I am engaged in some Patni internal projects which deal Yahoo Web Analytics and Google Analytics.
• Content Management System: Managing and updating the content regarding phones and its accessories on Cleint’s Web Site by using Vignette.
• Keyword Research: Researching the best keywords using tool as Word Tracker, Keyword Discovery, Google Adwords Keyword Tool (sktool) etc., with less competition and high search volume for high Search Ranking of website.
• Keyword Analysis: WebTrends and Google Analytics for better results, from where visitors are coming to our site and why they are going back (bounce rate) and how we can stay them at our site.
• On-Page Optimization: Meta Tags, Content optimization, Code optimization, Alt Tag optimization, Title Tag optimization and Hyperlinked Tag optimization.
• Off Page Optimization : Directory Submission, Article submission, Blogs Creation and Submission, Forum Submission, Link Exchange, Posting on all the Social Media networking Sites, Classified Ad Posting, Creating Sitemaps and submission in Google Webmaster Central Tool.

COMPETENCIES:

• Web Analytics - WebTrends, Google Analytics
• Online Marketing - Adwords, Yahoo Search marketing
• Corporate Trainer - Basic, Intermediate and Advanced training for Web Analytics & SEO
• Experience in automation of MS excel processes using Visual Basic (Macro) or creation of excel reports using other automation techniques.
• Internet Marketing Strategies.
• Programming & Web Development.
• Reputation Management in the SERPs.
• SEO Site Reviews / Suggestions.
• Social Media Marketing.
• SEO / SEM Training.
• Blogging.
• Content Management System

ACADEMIC CREDENTIALS

2006 Master of Computer Application from Rohilkhand University, Bareilly with 8.10 GPA.
2003 B.Sc. (Computer Application) from M.G.D.A.V. College, Bathinda (Punjabi University, Patiala).
1999 Intermediate (PCM) from S.S.D. Senior Secondary School, Bathinda (Punjab Board).
1996 High School from Kendriya Vidyalaya No 2, Bathinda (CBSE Board).


PROFESSIONAL EXPERIENCE

Patni Computer Systems – Sr. Engineer (Software) (Mar ’08 – Till Date)

Responsibilities as WebTrends Administrator:

• Working on WebTrends and Google Analytics to study the user behaviour on the websites. Web Analytics is one of the Business Intelligence activities that require analysis of web activities of users on the companies’ websites and providing actionable recommendations and insights. Keeping up with the best practices and latest trends on web.
• Role involved analysis of the web metrics and providing insights into the data for monitoring and improvisations perspectives.
• Website Analysis and Generating Dashboards, Scorecards & other Ad-hoc Reports by using WEB TRENDS and Google Analytics.

1. Traffic Analysis
2. Awareness
3. Content Engagement
4. Sources of Visit
5. Visitor Demographics
6. Advanced PPC Campaign Management
7. Visitor Click Path Analysis

• Proposed some Digital Dashboards which have created with some advanced feature of MS Excel and MS Query so that they will get a rapid understanding of business performance by tracking the critical business data in an easy to understand manner.
• Providing insights to the stakeholders on the performance of the important product pages and we build customized dashboards for various reporting needs.
• Monitoring WebTrends team and providing training/knowledge sharing sessions to them.
• Provided some training session for SEO & Web Analytics Techniques to my Team as well as some other Team members so that they will be able to understand the Tricks & Tracks of Web Analytics and Internet.
• Automation of various Cleint’s Dashboards & Reports with the help of WebTrends REST URL, ODBC Connectivity & MS Query.
• Web Analytics using ‘WebTrends’ to drive marketing intelligence
• Ensuring alignment of web analytics reports with marketing efforts, business goals & objectives
• Setting up and presenting key reports to the various business units to enable them to gauge current performance of their web-pages and suggest improvements for the future
• Measure and evaluate performance of online marketing campaigns
• Highlighting opportunities to improve conversion rates, downloads & other Key Performance Indicators and provide actionable analysis
• Driving various Web 2.0 and social computing initiatives for the organization like b2b blog, sales portal, to improve the visibility and interactivity on online mediums

Main tools I am working on:

• WebTrends Analytics 9 (Ondemand WebTrends)
• WebTrends Analytics 8
• WebTrends Visitor Intelligence
• WebTrends Explore
• WebTrends Insight
• Google Analytics
• Microsoft Office 2003 and 2007.

Notable Attainments: Received “Valuable Contribution Star” Quarterly Patni Award by EVP & Global HR Head in Aug 2010.


Advent Infosoft Pvt. Ltd – Senior SEO (Jun ’07 – Mar ’08)

Company Profile: Advent InfoSoft Pvt. Ltd. is a prominent and one of the leading companies of India in the ever-expanding fields of Web Design & Development, Software Development, Online Business Development, e-Commerce, Payment Gateway Solutions, and Search Engine Optimization.

Key Projects;

http://www.eserviceapartments.com
http://www.shivanandemporium.com
http://www.cricketsportsgoods.com
http://www.gymnasticsequipments.com
http://www.esportsgoods.com
http://www.esportsaccessories.com
http://www.sportsgoodsmanufacturer.com
http://www.123beachwears.com
http://www.homelinenmanufacturers.com
http://www.athleticequipments.com
http://www.sportsgoods.eindiabusiness.com
http://www.sargamtravels.com

Responsibilities as Senior SEO

• Keyword Research and Analysis.
• Link Exchange Activities.
• Worked with HTML, Photoshop, and Macromedia Dreamweaver.
• Meta tags, Image Optimization and Hyperlink Optimization.
• Optimize according to Google, yahoo and msn ranking techniques.
• Blog Creation, RSS Feeds, Social Media Bookmarking and SEO Forums.
• PPC campaigns with Google Adwords.
• Search Engine & Directory Submission.
• Article Submission.

IndiaMART Intermesh Ltd. - Web Promotion Executive (Jun ’06 – Jun ’07)

Company Profile: Indiamart InterMesh Ltd. has been at the forefront of Business Promotion on the internet and is evolving itself, into a complete business promotion company.

Job Profile:

• Optimizing websites as for SEO
• On-page Optimization of Sites like Meta Tagging, Alt Tags, Script.
• Off-page Optimization includes Directory Submission, Article submission, Blogging, Social Book Marking, Link Exchange.

Notable Attainments: Received certificate of “Pillars of IndiaMart” by founder Dinesh Aggrawal in Feb 2007.


IndiaMart Intermesh Ltd. – Trainee (Jan ’06 – Jun ’06)

Client : IndiaMART InterMESH Ltd.
Project : Sales Tracking System (STS).
Environment : Visual Studio 2003, ASP.NET 1.1, ADO.NET 2.0, C#.NET
Duration : 6 Months ( Jan – Jun)
Description : Sales Tracking System (STS) is a web-based application intended to provide automated solution to customer’s Problem or Complaint. The customer can book the Problem or Complaint round the clock. Problem or complaints can be registered in two ways:

• + From any computer connected to internet
• + Through telephone.

SEO PROFICIENCY

• Designing Tools : Macromedia Dreamweaver and Adobe Photoshop.
• Traffic Analyzer Tool : WebTrends 8 and Ondemand, WebTrends Insight, WebTrends Explore, WebTrends Visitor Intelligence, and Google Analytics.
• Scripting & Coding : Java Script, HTML, CSS and ASP.NET with C#., MS-Office 2003 & 2007.
• Keyword Suggestion and other SEO Tools : WordTracker, Google Adwords, Google Insights, Keyword Discovery Tool, Google Adsense Tool and Google Webmaster.

ACADEMIC PROJECTS

Client : Department of Computer Science, MJPRU
Project : Library Information System.
Environment : Windows XP, MS ACCESS, and ASP .NET.
Role : Software Developer.
Description : A system that provide information to end users about library. A system which handle and manage the information of books in the library. It also kept information about the transactions of books with the students.


Client : Department of Computer Science, MJPRU
Project : Hotel Management System.
Environment : Windows XP, Visual Basic and Ms-Access.
Role : Software Developer.
Description : This software keeps track of information regarding the Hotel and their customers. A system which stores and manage the information which are used in hotel such as check in and check out of the customer, bill payable and their addresses.


Client : Department of Computer Science, MJPRU
Project : Home Loan Assistant.
Environment : Windows XP, ASP, Microsoft FrontPage and Ms-Access
Role : Software Developer.


SEMINAR
Seminar on Simple Object Access Protocol (SOAP) used in Web Services in V Semester of Master of Computer Application.

Interest
Playing Table Tennis and chess, swimming, singing and listening to music.